I said it once and I'll say it again.
If you want to have a neanderthal in your ad, why don't you draw it, instead of hiring one and paying him money.
The person behind the shot - of course - Terry Richardson. Who else would have come up with such sophisticated idea for a pose.
I've got a feeling that Mr Richardson is going to shine on The Essentialist this month.
Sergio K Ad Campaign Summer 2010 - NOT HOT
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